SWOT Analysis for Unifine Richardson


Its devoted customer base is one of the things that sets Unifine Richardson apart from rival companies. 80 percent of the company’s honey sales go to a single, significant franchise, which uses the product as a dipping sauce for its meals (Prahinski, 2019). The remaining goods are given to additional current and future businesses. The business may draw in and keep clients by consistently addressing their needs. The purchasing manager is therefore concerned when he hears rumors of a raw material shortfall.


The supply chain is the foundation of the company’s main weakness. Unifine Richardson purchases raw ingredients from Harrington Honey, a lone provider (Prahinski, 2019). When the broker cannot meet the establishment’s demand, the practice may severely impact the company’s operations. Unifine Richardson, moreover, only sources imports from China and Argentina. Even though the firm’s home nation of Canada was a significant honey producer in 2001, the company nevertheless decided to use a Chinese-Argentinian blend (Prahinski, 2019). Production is negatively impacted by the corporation’s overall constrained supply chain, especially when the distributor cannot obtain the desired type of honey from the two nations.


There are many options available to Unifine Richardson. The management can import honey from other nations, including the United States, using the already-existing global influence. Alternatively, the company can buy unpasteurized honey straight from Canadian beekeepers. The company can also choose from several blended solutions. For instance, if customers don’t like the Canadian-Argentinean blend, the corporation can sell them pure Canadian or American honey. The business might invest in such chances to appease its current clientele and meet emerging market desires.


Unifine Richardson encounters many external problems, just like other big and small manufacturing companies. For instance, modifications to the legal landscape have a significant impact on the firm. The Canadian Food Inspection Agency (CFIA), Richardson’s main honey supplier from China and Argentina, strengthened importation requirements in March 2002. (Prahinski, 2019). Following the discovery of chloramphenicol, an antibiotic that causes aplastic anemia, the CFIA took this action in a shipment of honey (Prahinski, 2019). Because the business depends so significantly on imported raw materials, such regulations that are out of its control could significantly impact how it conducts business…

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